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Nº de artículo:
170494718
CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001
Nº de artículo:
170494718
COP 96676
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企業能力の根幹をなすCRMの、まさに決定版となる1冊である。
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What Stands Out
Durable Hardcover
The Tankobon hardcover ensures longevity and durability, making it ideal for frequent use while protecting your valuable information, unlike standard paperbacks that wear out easily.
Comprehensive CRM Insights
This book provides in-depth strategies and insights into effective customer relationship management, offering practical solutions that help businesses enhance customer satisfaction and retention, addressing common CRM challenges.
Enhanced Learning Experience
With its engaging content and practical examples, the book facilitates an exceptional learning experience for readers, ensuring they effectively apply CRM strategies in real-world business scenarios.
Detalles de producto
| Publisher | u6771u6d0bu7d4cu6e08u65b0u5831u793e (July 1, 2001) |
| Publication date | July 1, 2001 |
| Language | Japanese |
| Tankobon Hardcover | 389 pages |
| ISBN-10 | 4492554297 |
| ISBN-13 | 978-4492554296 |
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
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Business Owners
Ideal for small to medium business owners looking to improve customer interactions and retain loyal clients effectively.
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Sales Professionals
Sales professionals can benefit from insights on managing customer relationships and increasing sales productivity through CRM strategies.
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Marketing Teams
Marketing teams will find value in understanding customer behaviors and segmentation for tailored marketing campaigns using CRM insights.
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Casual Users
Individuals seeking basic customer contact management may find it overly complex compared to simpler tools available.
DESCRIPCIÓN DEL PRODUCTO
CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001
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村山 徹 Editorial Review
**** The book "CRM―Best Solution" offers readers a profound exploration of customer relationship management beyond mere IT implementation, positioning it as a strategic approach to restructuring relationships with customers. It emphasizes the critical importance of turning customer data into meaningful insights and propagating a CRM-oriented mindset throughout the organization. Despite being initially published in 2001, the concepts presented remain relevant, highlighting a gap between what is ideal in CRM practices and the actual implementation in many organizations. The author outlines a model Consisting of four layers: customer strategy, customer insights, business processes, and solutions. This structured framework is insightful, yet it's noted that very few companies successfully implement such strategic layers. The book stresses the foundational knowledge necessary for effective CRM practices, providing questions for readers to assess their own CRM readiness. It becomes evident that many businesses struggle with basic customer knowledge, indicating a need for improved CRM strategies. One of the standout features is the author's candid acknowledgment of the practical challenges that arise when implementing CRM strategies, including internal resistance and motivation issues. This realism is appreciated by readers who have faced similar obstacles in their professional journeys. Additionally, the text discusses the Pros and Cons of IT solutions in CRM, providing a balanced view that recognizes both capabilities and limitations. Readers across various levels of understanding find the book beneficial, although some note that it can be challenging at times. While it serves as a rich resource for practitioners in CRM and business management, it also provides foundational insights for those new to the field. Many have expressed regret for not having encountered this book earlier in their careers, recognizing its potential to streamline their understanding and application of CRM principles. Overall, this book has been praised for its depth, practical insights, and timeless relevance–making it a valuable read, especially for executives and aspiring leaders in the business world. **
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ventajas
- Offers a strategic perspective on CRM beyond IT.
- Provides structured frameworks for understanding CRM layers.
- Relevant insights despite being published over two decades ago.
- Addresses practical challenges in CRM implementation.
- Balanced view on IT solutions in CRM.
- Serves both as a reference for experienced practitioners and an accessible entry point for newcomers.
Contras
- Some readers may find it challenging or dense.
Product Price History
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características y beneficios
- Comprehensive guide to enhancing CRM activities.
- Addresses common CRM challenges faced by businesses.
- Introduces a structured CRM model to optimize customer relationships.
- Includes updated strategies on customer segmentation and value delivery.
- Incorporates new concepts like LTV and timing segmentation.
- An essential resource for navigating today’s diverse customer needs.
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