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35061811
Research Methods for Business: A Skill-Building Approach
89% of respondents would recommend this to a friend
Nº de artículo:
35061811
COP 126420
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A concise and straightforward introduction for students to the world of business research, providing practical perspectives on applying research in real business situations.
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What Stands Out
Practical Approach
Emphasizes hands-on learning through real-world examples, ensuring students gain applicable research skills crucial for business problem-solving.
Updated Content
Incorporates the latest methodologies and tools, keeping students informed with contemporary research techniques relevant in today's dynamic business environment.
Skill Development
Focuses on developing essential research skills that enhance decision-making and analytical abilities, empowering students to thrive in competitive business landscapes.
Detalles de producto
- Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised. The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business - such as human resources management, strategic management, operations management, finance, accounting, and information management - to provide students with a comprehensive overview of the applications of research methods. An extensive set of resources accompany this text, including:Video material developed by the author, giving extra explanation on difficult topicsPowerPoint slides for each chapterAdditional case studiesLecturer test bank including multiple choice, true false, short answer and essay questionsData setsOver 250 quiz questions for students’ self-studyFind out more about these resources and visit our showcase site at: http://www.wileyresearchmethodsforbusiness.com/ An interactive e-Book is included with this text, featuring a wealth of embedded media, including: 20 videos, online case studies, self-test quizzes and flashcards. View a demo of this e-book at: http://www.wileyresearchmethodsforbusiness.com/
| Publisher | WILEY |
| Publication date | January 1, 2013 |
| Edition | 6th |
| Language | English |
| Print length | 436 pages |
| ISBN-10 | 111994225X |
| ISBN-13 | 978-1119942252 |
| Item Weight | 1.79 pounds (810 grams) |
| Dimensions | 7.3 x 0.7 x 9.2 inches (18.5 x 1.8 x 23.4 cm) |
Who Should Buy?
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Business Students
Ideal for undergraduate and graduate business students learning essential research methodologies for their studies and projects.
-
Practicing Managers
Useful for managers seeking to enhance their research skills for informed decision-making within their organizations.
-
Marketing Professionals
Beneficial for marketing professionals who need to understand consumer behavior and market research techniques.
-
Casual Readers
Not suitable for casual readers as it focuses on academic rigor and structured methodologies rather than general interest.
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COP 126420
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características y beneficios
- Skill-building approach for practical application
- Comprehensive introduction to good research
- New material on critical topics like The Critical Literature Review, Observation, and Questionnaires
- Global view with cases from Europe, Asia, and the US
- Examples from various business areas like HR, strategic management, operations, finance, and more
- Companion website with additional resources including video material, PowerPoint slides, case studies, and interactive e-Book
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