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Nº de artículo:
19426960
Innovation and Entrepreneurship 3rd Edition
Nº de artículo:
19426960
COP 320780
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Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses
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What Stands Out
Comprehensive Coverage
This edition offers an extensive exploration of innovation and entrepreneurial strategies, integrating the latest trends and practices to equip readers with actionable insights for real-world application.
Case Studies
Incorporates diverse case studies showcasing successful entrepreneurs, providing practical examples that enhance understanding and inspire future innovators through relatable narratives.
Resource Tools
Includes valuable supplemental resources such as templates and assessment tools, aiding readers in crafting effective business plans and developing innovative ideas efficiently.
Detalles de producto
- Accessible text for undergraduate students studying business and management studies, as well as engineering and science degrees with management courses
- Applies key theories and research on innovation and entrepreneurship in a contemporary context, including corporate and public services, emerging technologies and economies, sustainability, and development
- Adopts an explicit process model with clear links between innovation and entrepreneurship
- Fully integrated with the Innovation Portal at www.innovation-portal.info, offering extensive resources for lecturers and students, such as teaching resources, case studies, media clips, innovation tools, seminar and assessment activities, and test questions
- Focused on creating and capturing value from innovation and entrepreneurship
- Written by authors with expertise in the field of innovation and entrepreneurship
| Publisher | Wiley |
| Publication date | January 8, 1991 |
| Edition | 3rd |
| Language | English |
| Print length | 544 pages |
| ISBN-10 | 1118993098 |
| ISBN-13 | 978-1118993095 |
| Item Weight | 1.92 pounds (870 grams) |
| Dimensions | 7.3 x 1.1 x 9.2 inches (18.5 x 2.8 x 23.4 cm) |
Who Should Buy?
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Aspiring Entrepreneurs
This book provides foundational insights and strategies essential for anyone looking to start their own business successfully.
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Business Students
Ideal for students in entrepreneurship or business programs, it aligns well with coursework and case study discussions.
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Innovation Practitioners
Professionals seeking to enhance their approach to innovation will find practical frameworks and methodologies for effective implementation.
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Casual Readers
Readers seeking light content may find the academic tone and detailed analysis less engaging and overly complex.
DESCRIPCIÓN DEL PRODUCTO
Innovation and Entrepreneurship 3rd Edition
About This Item
Introducing Innovation and Entrepreneurship, the highly informative and comprehensive 3rd edition book that explores the exciting world of innovation and entrepreneurship. This text is specifically designed for students studying business and management, as well as those pursuing engineering and science degrees with management courses. Authored by John Bessant and Joe Tidd, two renowned experts in the field, this edition has been completely revised and updated to provide the latest insights and developments in innovation and entrepreneurship.
With an explicit process model approach, this book delves into key theories and research on innovation and entrepreneurship and demonstrates how these concepts can be applied in a broader and contemporary context. From the corporate and public services to emerging technologies and economies, sustainability and development, and creating and capturing value, this book covers it all. What sets this edition apart is the inclusion of new chapters on creativity, business model innovation, and topics such as crowd sourcing, crowd funding, and innovation markets and communities.
There is also enhanced coverage of individual skills development, the role of innovation and entrepreneurship in the public sector, and discussions on sustainability, globalization, and development as driving factors. To further enhance your learning experience, this book is fully integrated with the Innovation Portal at www.innovation-portal.info. Here, you will find a wealth of additional resources including teaching materials, case studies, media clips, innovation tools, seminar and assessment activities, and test questions.
Whether you are looking to gain insights into effective innovation techniques, explore strategies and tactics for entrepreneurship, or understand the role of innovation in the modern business world, Innovation and Entrepreneurship is the perfect companion. So, get ready to unlock your entrepreneurial mindset and skills, discover the secrets to business innovation and success, and explore the exciting world of innovation and creativity in business. With a focus on growth strategies, risk-taking, market disruption, sustainable business models, and digital transformation, this book covers all aspects of entrepreneurship and innovation.
Are you ready to embark on a journey of entrepreneurship and leadership? Are you ready to gain a competitive advantage in the ever-changing business landscape? Then, Innovation and Entrepreneurship is a must-have resource for you.
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Entrepreneurship Editorial Review
The Innovation and Entrepreneurship 3rd Edition is a well-received book by customers who have purchased and read it. It has been reviewed to be a good book that helped readers become better entrepreneurs and understand innovation. Customers have also shared that the book was in great condition and was useful for MBA students, university students, and anyone interested in entrepreneurship. However, one customer received a book with a dirty cover, but still kept it due to the need for it in a course. The book is made up of various articles, so it is easy to get lost while reading and connecting ideas. Regardless, the book is praised for providing a great overview of innovation and entrepreneurship. The product was also praised for having fast delivery and was recommended by one customer.
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ventajas
- The book is helpful for readers to become better entrepreneurs and understand innovation
- In great condition and helpful for students
- Provides a great overview of innovation and entrepreneurship
Contras
- Made up of various articles that may make it confusing to connect ideas
Product Price History
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COP 320780
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características y beneficios
- The text reviews and synthesises key theories and research on innovation and entrepreneurship to apply them in a contemporary context
- The authors have adopted an explicit process model to help organise the material with clear links between innovation and entrepreneurship
- It is designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students
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