What is 'Hooked: How to Build Habit-Forming Products' about?

'Hooked' dives deep into the psychology behind what makes products addictive and how company leaders can craft experiences that keep users coming back. The author, Nir Eyal, outlines a framework called the Hook Model, which consists of four key components: Trigger, Action, Variable Reward, and Investment. This model is applicable across various industries, helping product designers and entrepreneurs understand how to create user engagement that leads to habit formation.

Who is the author of 'Hooked' and what qualifies him to write this book?

The author of 'Hooked' is Nir Eyal, a renowned thought leader in the field of behavioral design. He has a background in psychology and business, coupled with significant experience as a startup founder. Eyal's unique blend of expertise enables him to provide valuable insights into consumer behavior and product design, making this book a must-read for anyone interested in creating meaningful and engaging products.

What is the Hook Model presented in the book?

The Hook Model is a four-phase process that illustrates how habit-forming products can be created. The phases include: 1) Trigger - inviting action, 2) Action - the behavior that you want the user to take, 3) Variable Reward - the payoff that follows the action, and 4) Investment - where the user invests their time or resources into the product, effectively making them more likely to return. This model offers a structured approach for product development aimed at maximizing user engagement.

How can entrepreneurs utilize the insights from 'Hooked'?

Entrepreneurs can leverage the insights from 'Hooked' to build engaging products that meet user needs. By understanding the principles of the Hook Model, they can identify the right triggers to initiate user actions and develop features that encourage habitual use. For instance, a startup in the fitness app sector can use Eyal's concepts to create personalized triggers such as reminders or motivational messages that encourage users to engage with the app regularly.

What types of products or industries can benefit from the concepts in 'Hooked'?

The insights from 'Hooked' can be invaluable across a diverse range of industries. From tech products like mobile apps and software services to consumer goods and social media platforms, businesses seeking to enhance user engagement can apply these principles. For example, a mobile gaming company could use the Hook Model to encourage repeat play, ensuring that users keep returning for updates or new challenges.

Is 'Hooked' suitable for non-technical readers?

Absolutely! While 'Hooked' does delve into psychological and product design concepts, it is written in an accessible manner, making it suitable for readers without a technical background. The book contains relatable examples and practical applications that anyone, including marketers, entrepreneurs, and product managers, can grasp and apply in their respective fields.

What reviews have readers given about 'Hooked'?

Readers have praised 'Hooked' for being insightful and transformative in their understanding of product development. Many have highlighted its practical advice and real-world case studies as particularly useful, leading to improved user engagement in their own products. Some users have reported positive outcomes, such as leveraging Eyal's strategies to optimize their apps, leading to increased customer retention rates and higher satisfaction levels.

Are there any follow-up books or resources to 'Hooked'?

Yes, Nir Eyal has authored a follow-up book titled 'Indistractable: How to Control Your Attention and Choose Your Life', which focuses on personal productivity and attention management in a world full of distractions. Additionally, Eyal offers resources on his website, including articles, workshops, and keynotes, that can further expand readers' understanding of habit formation and user engagement.

Can 'Hooked' be used in educational settings?

'Hooked' is an excellent resource for educational settings, especially for courses centering around entrepreneurship, product design, marketing, and psychology. Educators can utilize the book to teach students about user behavior and the psychology behind product engagement. Case studies included within the book can lead to fruitful discussions and projects aimed at developing habit-forming products.

Where can I buy 'Hooked: How to Build Habit-Forming Products' in Colombia?

You can purchase 'Hooked: How to Build Habit-Forming Products' through Ubuy, which offers a wide range of products and delivers conveniently throughout Colombia. Ubuy provides a user-friendly shopping experience, allowing you to easily find and order this bestselling hardcover edition, ensuring you have access to valuable insights on creating engaging products.

¿Cómo comprar Hooked: How to Build Habit-Forming Products en línea desde Ubuy?

Es fácil comprar Hooked: How to Build Habit-Forming Products en línea desde Ubuy.. Solo tiene que buscar el producto, elegir su método de envío al pagar y recibirlo en su ubicación.

¿Está Hooked: How to Build Habit-Forming Products disponible para comprar en línea en Colombia?

Sí, en Ubuy Colombia, este producto está disponible para que lo compre a un precio razonable.. El Hooked: How to Build Habit-Forming Products no está disponible localmente, pero puede confiar en nosotros con nuestros servicios de envío exprés.

¿Cuánto tiempo se tarda en obtener el producto después de realizar el pedido?

El tiempo de entrega de su producto pedido varía según lo que haya pedido y el método de envío que haya elegido.. El tiempo de entrega estimado se menciona durante el proceso de pago, así que no se preocupe mientras compra.

Ver el original

Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour.

Nº de artículo: 23433652

Hooked: How to Build Habit-Forming Products

85% of respondents would recommend this to a friend

Nº de artículo: 23433652

COP 129096

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

^{*All items will import from Estados Unidos}

Disponibilidad : En stock

Importado de la tienda USA

QTY:

Haz tu pedido ahora y recíbelo por ahí Monday, Agosto 31

Secured transaction

Our Top Logistics Partners

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour.

Garantía U-Care:

Ninguno

Selecciona un plan

Fast
Shipping

Free
Return^*

Secure Packaging

100% Original Products

PCI DSS Compliance

ISO 27001 Certified

What Stands Out

Behavioral Insights

Offers actionable principles derived from psychology that help create products capable of building strong user habits, enhancing engagement and retention.

Practical Framework

Introduces the Hook Model, a clear, step-by-step process for developing habit-forming products, making it easier for designers and entrepreneurs to apply in real-world scenarios.

Market Relevance

Addresses modern challenges faced by product creators by emphasizing user-centric design strategies that resonate with today's consumers, ensuring relevance and competitive edge.

Detalles de producto

Unread hardcover book with tight binding
Based on the Hook Model, a four-step process for encouraging customer behavior
Written for product managers, designers, marketers, and start-up founders
Provides practical insights and actionable steps for building products with user habits that stick
Includes riveting examples from popular products like the iPhone, Twitter, Pinterest, and the Bible App
Written by Nir Eyal, a renowned expert in consumer psychology and behavior

Publisher	BUSINESS BOOKS
Publication date	January 1, 2014
Language	English
Print length	256 pages
ISBN-10	0241184835
ISBN-13	978-0241184837
Item Weight	11.3 ounces (320.36 grams)
Dimensions	5.31 x 0.94 x 8.07 inches (13.5 x 2.4 x 20.5 cm)

Who Should Buy?

Product Managers
Ideal for product managers seeking to understand how to create engaging and habit-forming products for users.
Entrepreneurs
Entrepreneurs looking to develop innovative, user-centric products will find actionable insights and frameworks for success.
UX Designers
UX designers interested in enhancing user engagement will benefit from strategies on creating compelling user experiences.

Casual Readers
Casual readers might find the book too technical or focused on product development strategies they may not need.

DESCRIPCIÓN DEL PRODUCTO

Hooked: How to Build Habit-Forming Products

¿Tienes alguna consulta? Chatea con nosotros

Preguntas y respuestas de los clientes

Pregunta: ¿Cómo comprar Hooked: How to Build Habit-Forming Products en línea desde Ubuy?

Respuesta: Es fácil comprar Hooked: How to Build Habit-Forming Products en línea desde Ubuy.. Solo tiene que buscar el producto, elegir su método de envío al pagar y recibirlo en su ubicación.
Pregunta: ¿Está Hooked: How to Build Habit-Forming Products disponible para comprar en línea en Colombia?

Respuesta: Sí, en Ubuy Colombia, este producto está disponible para que lo compre a un precio razonable.. El Hooked: How to Build Habit-Forming Products no está disponible localmente, pero puede confiar en nosotros con nuestros servicios de envío exprés.
Pregunta: ¿Cuánto tiempo se tarda en obtener el producto después de realizar el pedido?

Respuesta: El tiempo de entrega de su producto pedido varía según lo que haya pedido y el método de envío que haya elegido.. El tiempo de entrega estimado se menciona durante el proceso de pago, así que no se preocupe mientras compra.

Research Editorial Review

This editorial review summarises customer experience and reception of the book "Hooked: How to Build Habit-Forming Products", written by Nir Eyal, and published in 2014. The book provides an overview of how customer psychology and technology interact to create long-term customer engagement. The reviewers vary in their opinions, but a majority highly recommend it for businesses looking to enhance their existing product or design new ones. It is suggested that the book's model is working in many successful companies. However, one review mentioned it to be extremely repetitive and more suitable for an online article.

Customer Reviews & Ratings

5.0

1 valoraciones de los clientes

5 estrella

100%
4 estrella

0%
3 estrella

0%
2 estrella

0%
1 estrella

0%

Revisar este producto

Comparte tus ideas con otros clientes

ventajas

Insightful book with excellent perspective and food for thought
Provides a better understanding of how customer psychology and technology interact
Great overview for businesses looking to enhance existing products or design new ones

Contras

Repetitive content

Product Price History

Información importante

Limitaciones: Para los productos enviados al extranjero, ten en cuenta que cualquier garantía del fabricante puede no ser válida; las opciones de servicio del fabricante pueden no estar disponibles; los manuales del producto, las instrucciones y las advertencias de seguridad pueden no estar en los idiomas del país de destino; los productos (y los materiales que los acompañan) pueden no estar diseñados de acuerdo con las normas, especificaciones y requisitos de etiquetado del país de destino; y los productos pueden no ajustarse al voltaje del país de destino y a otras normas eléctricas (lo que requiere el uso de un adaptador o convertidor, si procede). El destinatario es responsable de asegurarse de que el producto puede ser importado legalmente al país de destino. Cuando hagas un pedido a Ubuy o a sus filiales, el destinatario es el importador registrado y debe cumplir todas las leyes y normativas del país de destino.
No todos los productos que aparecen en Ubuy están a la venta, ya que Ubuy es un motor de búsqueda a nivel mundial. Los productos están sujetos a las normas de exportación/comercio.

COP 129096

Haz tu pedido ahora y recíbelo por ahí Monday, Agosto 31

QTY:

Secured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners

Fastest cross-border delivery

características y beneficios

Learn how to build habit-forming products
Understand the four-step Hook Model process
Get practical insights to create user habits that stick
Discover actionable steps for building beloved products
Gain valuable examples from successful products like iPhone and Twitter
Authored by an industry expert with years of practical experience

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns ^*, and secure packaging on every order.

Hooked: How to Build Habit-Forming Products

COP 129096

Fast Shipping

Free Return*

Secure Packaging

100% Original Products

PCI DSS Compliance

ISO 27001 Certified

What Stands Out

Detalles de producto

Who Should Buy?

DESCRIPCIÓN DEL PRODUCTO

Preguntas y respuestas de los clientes

Research Editorial Review

Customer Reviews & Ratings

Revisar este producto

ventajas

Contras

Product Price History

Información importante

COP 129096

características y beneficios

Ubuy Assurance

Fast
Shipping

Free
Return^*