BRITE Color Shampoo Pastel Purple, Hydrating, Vegan, Cruelty Free, Color Building, 10.14 fl oz

Many customers have had positive experiences with this product, praising its affordability and effectiveness. One customer, who is a licensed cosmetologist and has tried many different products, claimed that this is their favorite purple shampoo. They mentioned that it is more effective than most purple shampoos they have tried. Customers have reported good results when using the product on light hair. One customer with split-dyed hair, one side blonde and the other side dark, mentioned that they achieved gorgeous results by leaving the product in their damp hair for 15 minutes in the shower. Another customer mentioned that the color applies well with pre-lightened dry hair when left in for an hour or so. One downside mentioned by customers is that the product washes out easily with a regular shampoo, which could be seen as a positive for some people but may be a drawback for others. Additionally, some customers have noted that the product did not work on their roots or provide the desired color. One customer reported that even after leaving the product in for almost an hour, they did not see any color transfer. However, there are some negative reviews as well. One customer mentioned that the product did not work on their hair, even after following the instructions and leaving it in for an extended period. They also mentioned that the product is drying and not moisturizing. Another customer found the product to be a waste of money and mentioned that their daughter, who has very light blonde hair, did not experience any color transfer even after leaving the product on for 30 minutes. Overall, this product has received positive reviews from many customers, who have found it to be effective and affordable. However, there are some customers who did not see the desired results and found it to be ineffective or drying. It is important to note that the product seems to work best on light hair.