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Item #:
18267312
Introduction to Management Science (12th Edition)
96% of respondents would recommend this to a friend
Item #:
18267312
COP 840558
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Introduction to Management Science provides a strong foundation for logical problem-solving approaches.
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What Stands Out
Comprehensive Coverage
Thoroughly covers all aspects of management science, providing students with a solid foundation in decision-making techniques and methodologies, making it indispensable for management courses.
Real-World Applications
Includes case studies and practical examples that link theoretical concepts to real-world scenarios, enhancing students' ability to apply management science in diverse business environments.
Updated Content
Refreshed with the latest trends and technologies in management science, ensuring relevance and value in today’s dynamic business landscape, preparing students for future challenges.
Product Details
| Publisher | Pearson |
| Publication date | January 3, 2015 |
| Edition | 12th |
| Language | English |
| Print length | 864 pages |
| ISBN-10 | 0133778843 |
| ISBN-13 | 978-0133778847 |
| Item Weight | 3.81 pounds (1.73 kg) |
| Dimensions | 1.3 x 8.1 x 10 inches (3.3 x 20.6 x 25.4 cm) |
Who Should Buy?
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Business Students
Ideal for undergraduate or graduate students pursuing a degree in business or management who require foundational knowledge.
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Management Professionals
Useful for current managers seeking to enhance their decision-making skills utilizing management science techniques and methodologies.
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Data Analysts
Beneficial for data analysts looking to understand management decision-making frameworks and apply statistical methods effectively.
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Casual Readers
Not suitable for casual readers looking for general information without a focus on academic or professional contexts.
Product Description
Introduction to Management Science (12th Edition)
About This Item
Get ready to dive into the world of management science with the Introduction to Management Science 12th Edition. This comprehensive book is perfect for anyone looking to develop a deep understanding of the principles and techniques used in the field. Throughout this 12th edition, you will explore the foundations of management science and its applications in various industries. Whether you are a student studying business or a professional looking to enhance your skills, this book has you covered. Learn how to analyze data and make data-driven decisions that will propel your business forward.
The chapters cover important topics such as e-commerce management, strategy, marketing, and analytics. Discover how to effectively utilize e-commerce platforms, develop online marketing strategies, and maximize your online retail management. Take your digital marketing game to the next level with the insights provided on digital marketing analytics, strategy, and advertising management. Gain valuable knowledge on business intelligence and analytics that will give you a competitive edge in today's fast-paced marketplace. Additionally, this book delves into supply chain management, operations research, and business forecasting methods.
Understand the importance of risk management in e-commerce and learn effective fraud prevention techniques to ensure the security of your online business. But that's not all - this book also covers e-commerce customer behavior, user experience design, conversion rate optimization, and e-commerce SEO strategy. These topics will help you create a seamless online shopping experience for your customers, optimize your conversion rates, and improve your website's search engine ranking. No matter what aspect of management science you are interested in, the Introduction to Management Science 12th Edition has the knowledge and insights you need for success. Get your copy today and start elevating your business to new heights.
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Production, Operation & Management Editorial Review
The "Introduction to Management Science 12th Edition" has garnered mixed reviews from customers, showcasing a varied reception regarding its content and condition. On one hand, some students find value in the book, appreciating its essential concepts and realistic cases that are pivotal for MBA programs. It has been noted that while the examples may not be optimal, the foundational knowledge offered is crucial for students in management fields. However, the book has faced criticism for its content being tedious and a required read for courses, which detracts from the overall learning experience. Additionally, there are significant concerns regarding the quality of specific copies; while some users received books in good condition, others encountered issues such as extreme damage rendering the text nearly unusable. This inConsistency in quality has made some users frustrated, especially in the context of tight academic timelines. In conclusion, "Introduction to Management Science 12th Edition" serves as a resourceful tool packed with necessary knowledge for management students, though it is not without its drawbacks in terms of engaging content and quality of physical copies. **
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Pros
- Essential concepts for MBA students.
- Contains realistic cases and questions.
- Generally good condition reported by some users.
Cons
- Content perceived as boring and tedious.
Product Price History
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COP 840558
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Features & Benefits
- Logical, step-by-step approach to complex problem-solving
- Uses simple examples to present complex mathematical concepts
- Focuses on the latest technological advances for problem-solving
- Teaches modeling techniques widely used in the business world
- Sample problems used throughout the text to facilitate learning process
- Provides a useful framework for problem-solving in the workplace
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